Learn / Blog / Article

Back to blog

9 Slack integrations to boost team alignment (and increase customer delight)

In the age of remote work, team alignment is a lofty goal. You find yourself bouncing between channels and tools—from inboxes to project management platforms, to Slack.

And you hope that nothing important, like customer insights or product issues, gets lost in the shuffle.

But how do you cut down on all of this context-switching and eliminate software silos, to make more time for the people who really matter—your customers?

Last updated

31 Mar 2023

Reading time

8 min

Share

Integrations, the connections between technology tools, let you streamline your processes. They’re your link to a better workflow and collaboration, giving your team more time to respond to user issues, reduce frustration, and increase customer delight

This article looks at nine Slack integrations that let you share data, manage projects, build a strong team, and improve communication. 

Whether you’re new to Slack integrations or just looking for fresh ideas, you’ll find the best integrations here, divided into three categories: 

  1. Data insights tools

  2. Project management tools

  3. Teambuilding tools

Communicate customer insights with confidence

Hotjar’s Slack integration lets you share data with your team to improve alignment—and better serve your customers.

Data insights tools

Data shows you how you’re doing—and how to support your customers better, helping you learn things like:

  • Who’s coming to your website and where they’re coming from

  • How visitors click and scroll, and what makes them exit your pages

  • Whether you have a website bug, so you can fix it to make the user experience (UX) more satisfying and delightful

When you integrate data sources with Slack, you get this information in front of the people who need it most so they can take action faster.

Top three Slack integrations for data insights

  1. Hotjar

  2. Optimizely

  3. Geckoboard

1. Hotjar

Hotjar (hi! 👋) is a digital experience insights platform that shows you how people interact with your website. 

In addition to showing you what’s happening via the Dashboard with metrics like average session duration or bounce rate, Hotjar helps you visualize why users stick around, convert, or leave—so you can improve your user experience and increase customer delight

On the free forever Basic plan, Hotjar offers: 

  • Heatmaps to show you where users click and scroll, and what they ignore

  • Surveys to ask unlimited questions about the user experience

  • Feedback widgets to gather on-page user feedback in more than 40 languages 

  • Recordings to show individual users’ cursor movements and clicks

#Hotjar Recordings shows you anonymized sessions of individual users, so you can see exactly how they scroll, move their cursor, and click
Hotjar Recordings shows you anonymized sessions of individual users, so you can see exactly how they scroll, move their cursor, and click

By upgrading, you can access even more tools, like:

  • Trends to visualize your key metrics as charts to spot trends over time

  • Funnels to help you visualize conversion flows and discover where users drop off on key pages

Hotjar Funnels reveals where users drop off and quickly jump to relevant recordings

How Hotjar integrates with Slack: automatically send new product and customer insights to your team’s workspace, the second they arrive. That means:

  • Your developers can fix a bug the moment a user discovers it

  • Team members can discuss user reactions to a product variation in A/B testing without losing momentum

#Integrate Slack with Hotjar to get customer feedback sent right to your digital workspace
Integrate Slack with Hotjar to get customer feedback sent right to your digital workspace

Plus, Hotjar’s integration keeps you in control of what data gets sent to Slack. For example, if you only want to see the sessions where site visitors are frustrated, use filters to send recordings with rage clicks or a negative rating to your teammates in Slack, so you can save time and focus on resolving the issue and improving UX. 

2. Optimizely

Optimizely is an experimentation platform that lets you A/B test one version of a product or website against another to see how it performs with real users. 

How Optimizely integrates with Slack: stay up to date on experiments without having to click back and forth between the two platforms. Here’s how:

  • Get notifications in Slack when a teammate creates a ‘new idea’, an overview of an experiment

  • Immediately find out when an experiment status has changed 

  • Create a new idea when the inspiration hits in Slack

#Use the Optimizely integration to create an idea for an experiment without ever leaving Slack
Use the Optimizely integration to create an idea for an experiment without ever leaving Slack

💡Pro tip: integrate Optimizely with Hotjar to save time when comparing test results. 

With this integration, Optimizely X Experiments become events in Hotjar, so you can compare data—from tools like heatmaps, recordings, and surveys—to understand how users engage with and what they think of different versions of your product.

Set Optimizely X experiments as events to filter Hotjar insights with the click of a button

3. Geckoboard 

Geckoboard is a tool for creating real-time data visualizations from all your data sources. 

Yep, that means you can build a single dashboard to display key performance indicators (KPIs) from your CRM, social media channels, and even Google Sheets. 

How Geckoboard integrates with Slack: share snapshots of dashboards with your team, wherever they are. Complete a form once to schedule daily, weekly, or monthly deliveries of these snapshots in a specific channel.

The Geckoboard integration lets companies create custom dashboards that automatically post to a Slack channel weekly

For example, if your marketing team adds Mailchimp, Google Ads, and Instagram as data sources, Geckoboard creates a visually appealing dashboard with all of your most important metrics. 

Then, you can share a snapshot of this dashboard weekly in Slack before your team meeting, so everyone can keep an eye on the progress of your campaign goals—and figure out how to better meet your audience’s needs.

💡Pro tip: want to add Hotjar as a data source to your Geckoboard dashboard? You can with Zapier. When you have a new survey response, Zapier will add it to your Geckoboard dataset so your team can view it in the context of your other essential data.

Integrations make it easy to add Hotjar survey results to your Geckoboard dashboard

Project management tools

Whether you’re in marketing, website development, or product design, you likely rely on a project management platform to stay on top of goals and deadlines and assign ownership of tasks. 

Integrate these platforms with Slack to streamline communication and project progress, so you can achieve better outcomes for your customers.

Top three project management Slack integrations

  1. Monday.com

  2. Trello

  3. ClickUp

1. Monday.com

Work management platform monday.com lets you easily customize a workspace for total team alignment on projects:

  • Choose a template and connect other tools you use

  • Monitor project completion statuses

  • Communicate with team members about individual tasks 

#Monday.com offers over 200 ‘recipe’ options for connecting their platform with Slack
Monday.com offers over 200 ‘recipe’ options for connecting their platform with Slack

How monday.com integrates with Slack: choose from various trigger events and actions, customizing them to fit your team’s needs. 

For example, you can set up a trigger event to “Send an SMS to everyone when a status changes to stuck,” giving you more visibility around issues that arise, so you can solve customer pain points faster.

Plus, conversations sync across platforms. If you’re reading a comment on monday.com about a graphic design delay, you can send a message to the appropriate Slack channel to tell your team members—so they’ll know they can direct their focus to other customer projects until the design deliverable arrives.

2. Trello 

Trello is a productivity and workflow tool that helps you stick to deadlines and align your team. 

The platform features a Kanban-style team board with task cards that you sort into categories like ‘To do’, ‘Doing’, and ‘Done’. Trello also lets you view projects on a calendar or timeline to see how everything fits together.

Add task cards directly to your Trello board without ever leaving your Slack discussion

How Trello integrates with Slack: eliminate the need for software switching that might slow you down by adding Trello task cards and adjusting project due dates as you chat in Slack. 

You can even attach important conversations from Slack to Trello cards, so you don’t have to leave the app and duplicate your efforts. And time saved for your team is time you can spend finding ways to delight your customers.

3. ClickUp

ClickUp is a cloud-based project management tool that facilitates collaboration with team members. 

Businesses use the platform to track project statuses, complete tasks and subtasks, communicate via comments, track time, and view upcoming assignments.

#The ClickUp Slack integration lets you manage tasks, like changing their status or priority level, from within Slack
The ClickUp Slack integration lets you manage tasks, like changing their status or priority level, from within Slack

How ClickUp integrates with Slack: spend less time toggling back and forth between your team’s central project hub and main communication tool. Here’s how:

  • Turn a Slack message into a ClickUp task or comment

  • Send important ClickUp notifications to a Slack channel

  • Create new ClickUp tasks in Slack by entering a shortcut phrase

This helps your team turn communication into quick to-dos—to save you time to get more done for your customers.

💡Pro tip: if your favorite productivity tool doesn’t have a native Slack integration, never fear—check Zapier. The platform offers integrations between Slack and more than 5,000 apps. Even better? You can use Zapier to connect your favorite apps to Hotjar, too. 🔥

Teambuilding tools

Part of creating an aligned team is building connections between employees, so they feel comfortable working together to solve customer problems. 

Integrating peer-to-peer recognition and teambuilding tools with Slack gives you an easy way to boost motivation and connection.

Three top teambuilding Slack integrations

  1. Kona

  2. Evergreen

  3. Donut

1. Kona

Kona is a team-building platform that promotes daily wellness checks to create a safer, more comfortable company culture.

Instead of relying on a gut feeling of how your team is doing, you can look at data to pinpoint what’s happening and take action to make improvements and prevent burnout.

Kona turns daily pulse checks into data and trends to help you visualize your team’s well-being

How Kona integrates with Slack: the integration makes it easy to beat burnout. Here’s how:

  • See quick daily check-ins from team members along with a short message about their emotions or workload

  • Get alerts or notifications in Slack when an employee is struggling

  • Provide employees with artificial intelligence (AI) coaching, such as suggestions about how they can prevent burnout

  • View charts about how employees are really doing team-wide, so you can make data-driven decisions to improve employee satisfaction and company health

With the Kona Slack integration, employees who are having a tough day or week can get support in three ways: from peers, Kona’s AI coach, and their managers. The integration helps employees get the support they need, so they have the emotional capacity to collaborate, innovate, and improve the customer experience.

2. Evergreen

Evergreen is software that allows peers to recognize each other’s accomplishments while making a positive environmental impact.

Employees get 12 seeds each month to distribute to other employees for their accomplishments or for upholding company values. With these seeds, they can plant trees—yes, real trees!—through Eden Reforestation Projects.

#Evergreen lets team members give and receive recognition in Slack—while helping the environment
Evergreen lets team members give and receive recognition in Slack—while helping the environment

How Evergreen integrates with Slack: employees simply enter a slash command when sharing a shout-out to distribute seeds. Evergreen also lets you:

  • Monitor your personal and team stats (recognitions given and received, trees planted, and carbon dioxide offset) in Slack or the in-app dashboard

  • Tag company values like positivity or grit in each Slack message to celebrate people who champion you—and encourage others to do the same

3. Donut 

Donut is a platform that encourages communication and relationship-building between colleagues. 

With Donut, team members can: 

  • Meet for a one-on-one virtual coffee or small group lunch

  • Connect with a team member in another department

  • Match employees for a mentorship program

  • Celebrate birthdays and company anniversaries

Donut lets you choose from a variety of templates to connect colleagues in Slack

How Donut integrates with Slack: launch your own Donut channel with full control of group size and posting frequency. 

Because Slack also integrates with schedule apps like Google Calendar and video apps like Zoom, it’s easy to meet with colleagues right in your Slack workspace. 

💡Pro tip: launch a Hotjar Survey to check in with team members periodically to see how they like Donut—and how their coffee-chat connections have produced new ideas, programs, and initiatives to benefit customers. 

Get started with one of Hotjar’s many survey templates—like the employee feedback survey. Post the survey on an employee-facing page on your website, or send the URL out directly via email to get answers in minutes.

Customizable employee feedback surveys provide a starting point to see what’s working for your team and what could be improved

Achieve better collaboration—and more customer delight—with Slack integrations

Integrating your Slack workspace with other tools makes your workflow more efficient and increases communication. Connect the apps and platforms you use for data insights, project management, and recognition to improve team alignment and respond faster to customer issues. 

With a happier, more productive team, you create a satisfying user experience your customers will rave about.

Communicate customer insights with confidence

Hotjar’s Slack integration lets you share data with your team to improve alignment—and better serve your customers.

FAQs about Slack integrations