Fighting churn: here’s our 3-track action plan to stop losing ⅓ of our annual revenue

July 4, 2018 by Louis Grenier
This is part two of our post on the short-term revenue retention problem we’ve been having at Hotjar. In short, we’re losing almost a third of our revenue every year. We are, however, attracting lots of new, paying customers who offset those losses. But that doesn’t mean we’re okay with those losses.

3 reasons why customers stop paying for Hotjar (and cost us 1/3 of our annual revenue)

June 13, 2018 by Louis Grenier
We have a revenue retention problem at Hotjar. On average, for every 100$ of Monthly Recurring Revenue (MRR) being newly generated on a given day, $32 is lost one year after (which means we’re left with $68 of MRR).

4 lessons Rand Fishkin learned from building a $45M software company

May 30, 2018 by Louis Grenier
Rand Fishkin found success by transforming his mother’s small business marketing firm into a $45M+ marketing software company. Over the course of 11 years, he helped to design and launch a multitude of software products and made his fair share of mistakes along the way. Lucky for you, Rand is an open book. Here are four lessons he learned building a $45M software company, based on a conversation we had with Rand Fishkin on Hotjar’s podcast 'The Humans Strike Back'.

Why we decided to trash our content strategy & gamble on a purpose-driven podcast

April 18, 2018 by Louis Grenier
In this post, I want to let you in on the entire process that went into developing ‘The Humans Strike Back’ by Hotjar; a podcast, a website, and a community about helping each other succeed as individuals, as employees, and as business owners by putting people first. It’s been a winding road, but hopefully, in seeing how this idea developed, you’ll gain insight into how to create your own purpose-driven marketing campaign that not only shines a spotlight on your company, but makes the world a better place for humans to live. Some of this may sound familiar, if you’ve signed up for our emails, but here I go into even greater depth and share the whole story of our journey to get back to being human.

The Humans Strike Back: why it’s time to put people first - in tech, in marketing, in everything

April 3, 2018 by Louis Grenier
I was hired by Hotjar last year to lead content, which I thought meant the blog, but it didn’t. Our CEO, David Darmanin, had a much wider scope in mind. It just took me a while to figure that out. Once I did, the idea to launch a podcast began to evolve (the evolution of which we’ll cover in our next post, because it’s an interesting story of trial, error and a picture of a light-saber wielding Rand Fishkin).