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Behind the Scenes
The one resolution you need in 2019 (that most people ignore)
January 8, 2019 by
When I started my career in sales, I found myself surrounded by people who were always obsessed with something: competitors, market trends, industry best practices. Some would keep constant track of who else was selling what, and how much of it; others would go to great lengths to steal clients from the competition. We’d have weekly meetings where I would report on sales, and every single time we’d just look at these numbers going up and down on a spreadsheet. At one point, the marketing goal for the entire year was to get more fans on Facebook than one of our direct competitors.
Research & Insights
Survey questions 101: the ultimate guide with 50+ survey question examples for you
December 19, 2018 by
How well do you understand your prospects and customers? Do you know who they are, what keeps them awake at night, and what brought them to your website in search of a solution?
The beginner’s guide to website feedback with 10 practical use cases
December 11, 2018 by
What do you do when your website is not converting, your product is not working, and people are leaving you? How do you find out what’s wrong—so you can fix it?
Customer experience guide: trends, strategies and examples for improving your customer experience in 2019
November 27, 2018 by
We recently asked 2,000 customer experience (CX) professionals about the state of their company’s customer experience strategies, methods, goals, and obstacles.
How to create a simple, accurate user persona in 4 steps without leaving your desk [template + example]
November 20, 2018 by
Developing an accurate picture of your customers doesn’t need to cost you large amounts of money and effort.
Why do people leave your website? The answer lies with your 'Undecided Explorers'!
October 18, 2018 by
When you set out to improve conversion rates, where do you focus your attention? Do you obsess over the visitors who leave your website without buying?
How to set up an e-commerce post-purchase survey in 7 steps
September 6, 2018 by
Implementing a survey right after your customers make a purchase is an easy, non-intrusive way to help you boost your e-commerce sales. By collecting website feedback, you get to learn directly from your customers how to improve the buying experience and overcome potential objections. In fact, it’s so valuable and simple to create that we recommend all our e-commerce customers create this survey before any other. That’s why we’ve put together this quick guide: to help you create a simple, post-purchase survey in just a few minutes.
3 lessons from Bill Macaitis on building a customer-centric culture
August 3, 2018 by
At Hotjar we don’t want to be just another company who claims they are ‘customer-centric’ without putting in any of the (hard) work required.
An expert's advice on successful customer-centric marketing
July 18, 2018 by
In the world of marketing, there is no shortage of approaches and strategies. One such method is called customer-centric marketing. We were fortunate enough to interview Bill Macaitis, a marketing leader who served Salesforce, Zendesk, and Slack, about this approach, and learn exactly how customer-centric marketing has helped him—and can help you—grow these companies.
Behind the Scenes
3 reasons why customers leave Hotjar (and how we found out)
June 13, 2018 by
On average, for every 100$ of Monthly Recurring Revenue (MRR) being newly generated on a given day, $32 is lost one year after (which means we’re left with $68 of MRR).
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