Before we get into the feature-by-feature comparison, here are the four key factors to consider when choosing between Hotjar and FullStory:
- Hotjar’s behavior analytics software is designed to give an aggregated view of user behavior and the actionable insights you need to improve your overall user experience (UX). FullStory is designed to index every interaction an individual user has with your site and make it searchable, and this data is very useful in identifying bugs and providing support to individual users.
- Hotjar combines analytics data with user feedback collection to give you a more holistic understanding of your website visitors and customers. Hotjar and FullStory both offer tools like heatmaps and recordings to visually understand user behavior, but Hotjar also gives you survey tools and feedback widgets so you can quite literally ask your users for the why behind their actions, instead of relying on your own interpretation.
- Hotjar is easy to get approved, set up, and use. With a comprehensive free forever plan that’s ideal for sites with up to 2,000 pageviews per day, and paid plans that start small and scale according to the volume of data you want to collect, it may be an easier financial decision to start using Hotjar (FullStory offers a free plan, but it's limited to 1,000 sessions per month).
Plus, you don’t need to be a tech expert to set Hotjar up and quickly start getting the insights you need, and you might get a more manageable amount of data than you’d find compared to FullStory’s ‘index everything’ approach (more on this later).
- Hotjar is very focused on helping businesses selling online create amazing user experiences. If you’re assessing Hotjar and FullStory with the ultimate goal of understanding people, improving conversion rate, and driving more online sales, Hotjar could be a better fit; if you’re shooting for individual customers receiving better support in their online user journey, FullStory may well be the tool for you.