7 lessons learned as the co-founder of a €15M+ SaaS startup

December 4, 2018 by Marc von Brockdorff
I’m Marc von Brockdorff ,  co-founder and Director of Engineering at Hotjar. I have been building online products for the past 15 years and now spend most of my days planning the Hotjar product roadmap, interviewing candidates, and helping our product teams.

The Hotjar story (part 3) - growing our team & product while going from €1 to €3 million ARR

November 13, 2018 by David Darmanin
When we founded Hotjar in 2014, we had an ambitious vision for our product, but we were also an unknown team of five with no external funding and little experience in the world of SaaS. We didn’t let any of that stop us: Hotjar went from idea to 60,000 beta signups in six months, and we hit an important milestone by going from beta to €1 million Annual Recurring Revenue (ARR) in the six months that followed.

App mistakes: the 10 lessons we learned launching (& killing) our $200K mobile app

November 8, 2018 by Stefan Scerri
If you’ve ever followed through with something you thought was a great idea, only to see it fail, then this post is for you. You see, earlier this year, we killed our mobile app. It was a painful process. After all, we had invested over 3,500 developer hours and $200,000 into it. But because of four key mistakes that we made, the app was doomed from the start.

Retrospective template for remote teams [free Agile template]

August 9, 2018 by Fio Dossetto
Retrospectives are one of our favorite Agile practices. We find incredible value in the act of coming together to reflect on work we delivered after each sprint, share feedback to “determine what succeeded and what could be improved,” and agree on what high-priority action items to tackle next.

3 reasons why customers leave Hotjar (and how we found out)

June 13, 2018 by Louis Grenier
On average, for every 100$ of Monthly Recurring Revenue (MRR) being newly generated on a given day, $32 is lost one year after (which means we’re left with $68 of MRR).

1 year into NPS: the good, the bad, the ugly of getting our users’ feedback

May 16, 2018 by Louis Grenier
What changes can we make that will have the most positive impact on our users and customers? Why are some of them leaving and never coming back? These are two very important questions Hotjar needs to answer to continue to grow, and in order to answer them, we need user feedback.

Why we decided to trash our content strategy & gamble on a purpose-driven podcast

April 18, 2018 by Louis Grenier
In this post, I want to let you in on the entire process that went into developing ‘The Humans Strike Back’ by Hotjar; a podcast, a website, and a community about helping each other succeed as individuals, as employees, and as business owners by putting people first. It’s been a winding road, but hopefully, in seeing how this idea developed, you’ll gain insight into how to create your own purpose-driven marketing campaign that not only shines a spotlight on your company, but makes the world a better place for humans to live. Some of this may sound familiar, if you’ve signed up for our emails, but here I go into even greater depth and share the whole story of our journey to get back to being human.

The Humans Strike Back: why it’s time to put people first - in tech, in marketing, in everything

April 3, 2018 by Louis Grenier
I was hired by Hotjar last year to lead content, which I thought meant the blog, but it didn’t. Our CEO, David Darmanin, had a much wider scope in mind. It just took me a while to figure that out. Once I did, the idea to launch a podcast began to evolve (the evolution of which we’ll cover in our next post, because it’s an interesting story of trial, error and a picture of a light-saber wielding Rand Fishkin).

How 400+ beta readers helped us write our best content (PS: you can do the same)

December 20, 2017 by Fio Dossetto
For decades, software developers have been using beta testers to get feedback on products ahead of their official release. For centuries before them, novelists and literary writers used beta readers to get opinions on late drafts before preparing manuscripts for publication. At Hotjar, we are not new to using beta testers for our software, but we only recently decided to learn a lesson from literature and apply a beta reader approach to our content.  

19 ways Hotjar's remote team stays focused and productive

August 4, 2017 by Fio Dossetto
There are days when the simple act of getting stuff done requires a lot of effort. We’ve all been there: a deadline is looming, there are too many distractions, burnout is approaching fast. Sometimes, even finding the self-discipline to start work can be... a lot of work.
1, 2, 3
< Prev 1 2 3 Next >