Sticking an opt-in gate in front of your content and counting how many people go through it has become the go-to solution to measure lead generation and marketing success. But is inundating people with pop-ups that promise mind-blowing content in exchange for their email address really the best way to go about building your brand/business?Continue reading “Opening the gate: how we’re using open-access content for trust and growth” »
Data from Chartmogul - March to September 2015
Last year we wrote about how Hotjar went from idea to 60,000 beta signups in 6 months. As we inched closer to the end of the 6-month Hotjar beta phase, we had no idea what would happen once we started asking for payment.Continue reading “The Hotjar Story (Part 2) – From Beta to €1 Million ARR in 6 Months” »
Back in February, we launched the XAwards for early stage startups (2 to 5 members) to discover some of the world’s most innovative and exciting teams, and learn about the products and services they are building. We also wanted to give back to the startup community with three XAwards cash prizes: €20,000 for Best Overall Experience, €5,000 for Best Tech Achievement and €5,000 for Best Mobile App Experience.Continue reading “3 awards, 9 talks, 18 startups: Hotjar’s XAwards round-up” »
“Follow your passion!”
At some point in your life, you’ve undoubtedly heard someone say that all you need to do to succeed is to “follow your passion.”
While it’s true in some cases, it doesn't always (or often) translate into automatic success in the startup world. And, in many cases, following your passion can lead you straight into a failed business.
So, what’s the solution?Continue reading “The Passion Fallacy (or, Why You Need More Than “Passion” to be Successful)” »
In June 2016 the Hotjar team flew in from all over the world to spend a week together on the gorgeous island of Malta (click here in case you’re wondering where it is).
Hotjar Headquarters is in Malta so we figured - why not hold our bi-annual company meetup there? The weather is perfect, there’s a lot do, and when you see how breathtaking the island is you’ll understand why movie and TV show producers like to film there (e.g. movies/shows like Gladiator, Game of Thrones, Troy, 13 Hours, The Da Vinci Code, and much more were filmed in Malta).
Hotjar has always been a 100% remote/distributed team. We live all over the world and the benefits of this, we believe, outweigh the challenges. Of course, the main challenge of being part of a fully distributed team is getting to know each other in person. Stuff like body language, nuances, and quirks that don't come across over a Google Hangout.
Team bonding even from a workshop setting tends to not happen when you're fully remote and we can't really toss a ball around over the Internet to learn agile (more on that later).
So twice a year we meet in person to achieve three things:
- To get to know each other (most of us haven’t met in person before)
- Have fun together (as Roald Dahl said, "A little nonsense now and then is relished by the wisest men.")
- Work together and share ideas/knowledge (much easier in person)
We’re extremely ambitious - our goal is to have Hotjar installed on 10 million sites. Having such a bold vision whilst taking a freemium approach presents huge technical challenges. How does an engineering team build a platform that can handle hundreds of millions of requests per day knowing that the majority of that traffic is coming from free users? Early on, we knew the key was to do things differently and focus on building a platform that can scale.
So just how much data and traffic are we dealing with?
As of writing this blog post, Hotjar has been installed on 151,036 sites. Over the past few days, we had an average of 525 million requests to our script per day. That’s 21,875,000 per hour. And 364,583 per minute. Our databases contain 37.25TB of data and grow by around 5GB per day. We write 1,500 requests to the database per second.Continue reading “9 Lessons Learned Scaling Hotjar's Tech Architecture To Handle 21,875,000 Requests Per Hour” »
When Hotjar was initially built the founders knew they wanted to grow and flourish the company in a remote environment. Rather than be held back, they wanted to allow the flexibility to find the best people in the world while also providing the opportunity for Hotjar employees to live wherever they wanted, spend time with their families and friends at their leisure, and control their own working schedules. This belief system quickly grew into what we all call 'The Hotjar Way' internally. We have been able to grow, manage, and maintain an awesome culture across the world. So we wanted to share with you how we did it!Continue reading “How to Grow and Run a Remote Business - The Hotjar Way” »
I failed miserably in 2 startups before Hotjar. In both cases we built a product for months before we took it to market and started ‘selling’ it at scale. We thought that a well planned and complete user experience together with a top notch design were critical requirements before launch.
We were completely wrong.Continue reading “The Hotjar Story (Part 1) – From Idea to 60,000 Beta Signups in 6 Months.” »
Building a killer app is not a simple feat and requires relentless focus on what’s important not only for driving business but making our users happy. Our focus is on what will help them achieve their goals and eradicate pain points - their success is ours. With limited number of resources at hand, how do we build a product that keeps our users happy without getting carried away with projects and features that add very little value?
Making the right choice when deciding what to work on next is crucial. A bad decision now could have a huge impact on how quickly you are able to scale or pivot later on. At Hotjar we ask ourselves three simple questions when deciding what we want to focus on:
1. What's our vision?
Hotjar has a very clear vision - we want to change the way the web is built and improved by democratizing user analytics and feedback.Continue reading “Mastering the Art of Prioritization: How Hotjar Decides What to Work on Next” »
With 17,385 users in Hotjar and only a small team to build and support the product, as well as run the company – we quickly realized we have to be smart and efficient in the way we communicate with our users. We're also obsessed about delivering great service.
So how do we deliver top notch service with limited resources? Here is the setup we use:
We use 6 key tools to manage communication with our users:Continue reading “How we (Hotjar) communicate with our 17,385 users” »