User-driven analysis gives you a better understanding of your web visitors’ behavior and helps you identify what’s most important to them in their user journey. The data you get from user-driven analysis will help you decide what changes you need to make to improve the user experience, making people more likely to come back to your online store to shop again in the future.
But analysis isn’t only about the tools you use; it’s also about how you use them, and why. In addition to the four tools we mentioned above, here are five more ways to analyze your ecommerce site with a user-driven approach for any ecommerce business. Clicking on the links below will take you to a separate piece with specific instructions and how-tos so you can apply each technique to your website:
1) Psychographics and user personas:
Studying your customers and web visitors based on characteristics and traits like values, desires, goals, interests, and lifestyle choices helps you learn what is most important to them when it comes to their journey across your brand.
2) Market research:
Using research techniques to gain a better understanding of your target market can help you design better products, improve the overall user experience, reach quality leads, and increase conversion rates.
3) Usability testing:
Observing web users’ behavior to test your site’s design and functionality can reveal whether your users understand how to navigate your site or if they can carry out tasks across its pages. You can also see how they react when they encounter pain points in their customer journey.
4) User and customer feedback:
Collecting feedback from your customers lets you learn directly from them in their own words—and it doesn’t have to come just from website surveys, like we showed you above: you can also get on a call with your customers, or read through Customer Support tickets and/or Customer Success calls notes. You can use what you learn to improve your products, sales funnels, and the overall customer experience.
5) User behavior analytics (UBA):
When you combine qualitative and quantitative data about your visitors, you can see how and why they interact with elements or pages on your site. Understanding the full picture of your visitors’ experience will help you pinpoint the changes that need to be made to your site to improve it.