💡 Keep in mind: the line between marketing and sales often blurs, and many people discuss the marketing funnel and sales (or conversion) funnel interchangeably—but it’s important to account for the subtle differences between the two.
Marketing funnels generate leads: they capture a prospect’s attention and create awareness of—and build interest in—a brand and its products or solutions.
Conversion funnels generate sales: each lead is a potential customer. Their journey through the funnel (ideally) ends with a conversion, which could be a purchase, filling out a form, signing up to a list, or some other form of micro-conversion.