Last updated Mar 05 2021

Behavior analytics: (finally) understand your customers

If you really want to improve your website or app, looking at metrics like pageviews, bounce rates, and conversion rates alone isn’t enough—traditional metrics are out of context: they leave you guessing and making assumptions about what users want.

Learning how users behave on your site and interact with your product is one of the best ways to improve user experience. Behavior analytics data gives you a glimpse into your users' minds so you can take the right steps to give them the experience they need.

Watch this space as we put together a complete Behavior Analytics Guide to help you understand your users and make the changes that matter.