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Do more with Hotjar integrations: connect with hundreds of popular apps, no code required
Whatever your tech stack looks like, Hotjar can slot right in.
Keep reading for an overview of our range of integrations to get Hotjar up and running in your business—so you can start collecting user behavior insights wherever and however they’d be most useful.
Hotjar integrates with hundreds of tools and platforms. Add Hotjar to your tech stack in a few clicks and level up your game with these:
And if your tool of choice isn’t one of our native integrations, you can hook up hundreds more with the ‘connector’ tool Zapier or via the Hotjar API:
4 integrations to install Hotjar on your site
Use these integrations to set Hotjar up on your site in a couple of minutes, without a developer.
What it’s for: WordPress is the world’s most popular content management system (CMS)—the platform behind about 33% of the web. Integrating Hotjar enables you to collect data on how visitors behave on your WordPress site, helping you build the site your users want and optimize for success.
Spot (and fix) WordPress bugs. Chances are, your WordPress theme regularly gets security and feature updates, which can lead to errors on your site. Catch them with session recordings of frustrated users and heatmaps of rage clicks.
See how users behave on your key pages. With tools like Heatmaps, see what users pay attention to and click on. Then, redesign pages to prioritize information they care about and improve your WordPress site.
Get feedback from users with on-page surveys. Ask your users what you need to know to delight them, and watch as your engagement and conversions improve.
What it’s for: Shopify is an ecommerce platform powering over 800,000 businesses globally.
Integrate Hotjar to collect data on how users behave on your site and determine which changes would encourage more of them to become customers.
Track user behavior on your storefront. Watch session recordings to see what users pay attention to when they first land on your site, and whether it’s what you want them to see.
Create post-purchase surveys to ask customers directly why they decided to buy from you—and use this information to develop highly targeted ad copy
Find elements that prompt or discourage conversion to learn which design changes might lead to more sales
What it’s for: ClickFunnels allows you to create sales funnels that help you gather sales leads, collect email addresses, and ultimately sell more products. Connect Hotjar to ClickFunnels to get valuable insights on how users interact with the various steps of your sales funnel.
Watch session recordings of users passing through your sales funnel and analyze their behavior to see if they get stuck anywhere.
Understand what users pay the most attention to in your sales funnel using Heatmaps. This helps you optimize a page’s information hierarchy and get buy-in for a potential redesign.
Set up a feedback widget to collect users’ opinions on funnel pages. Use Hotjar Feedback to offer users a space to explain what works for them, and what doesn’t.
4. Google Tag Manager
What it’s for: whether your website builder is different from the ones listed above, your site is custom-coded, or you’re already using Google Tag Manager to install, store, and manage marketing tags, you can also use this program to quickly and easily add Hotjar to your site. Installing Hotjar on your site using Google Tag Manager allows you to
Launch a customer survey when visitors land on particular pages, or when they take specific actions, such as navigating away from your site or buying a product.
Watch recordings to see how visitors behave on and interact with your site as they complete—or drop out from—your most important flows. See your site through their eyes, and learn whether your conversion flow is as seamless to your customers as it appears to you.
Examine what users pay attention to on your landing pages using click maps—a type of heatmap available in Hotjar Heatmaps. This can help you spot whether your pages are working hard enough for you, or if you should change the design to make important information stand out.
9 more website builders with Hotjar integrations
Have another website builder in mind? Here are nine more that integrate with Hotjar. Click the links below to view the benefits, use cases, and installation instructions for each integration on our Help Center.
4 integrations to better collaborate with your team
If you use any of the popular apps below, connect them to Hotjar in a few simple clicks. This way, you’ll bring user behavior insights into more of your day-to-day conversations, and foster the kind of user-centric culture that leads to customer delight. 🙌
What it’s for: Slack is a messaging app for teams to chat with one another, share files, and stay up-to-date on project news. Hotjar’s Slack integration allows you to get insights from Feedback, Recordings, and Surveys sent to your Slack workspace, ensuring you make the most of your Hotjar account.
Create a culture of user-centricity. Say the whole team gets a Slack notification of a new recording featuring user frustration, or a new feedback response with a negative score. You’ll all gain a deeper understanding of your users’ pain points and struggles, as a team, giving you the push you need to make your product an even better fit for users.
Share and comment on recordings with your team—because it’s so much easier to remember to watch new recordings if they’re available on a platform you spend hours on every day
Quickly and efficiently respond to bugs. Hotjar’s survey responses and frustration signals help you flag errors on your site. If you send this data straight to Slack, you’ll be aware of bugs as soon as your users are.
2. Microsoft Teams
What it’s for: Microsoft Teams is a messaging app for co-workers to stay aligned and collaborate without constant meetings. Integrating Hotjar with Teams gives valuable user behavior insights visibility across your team. Get your Hotjar survey responses, recordings, and feedback sent directly to a dedicated Teams channel for easier access.
Only see relevant Hotjar data. Cherry-pick which Hotjar data pings in your Teams channels, so it remains a useful reminder of your users’ experiences rather than a distraction. For instance, send recordings from specific segments only to your team’s channel.
Keep the team motivated with positive user feedback. Sending this data straight to Teams makes it super visible, so you can celebrate your wins together.
Make sure valuable insights don’t get lost. With so many competing priorities, it’s easy to miss critical UX issues and bugs when they’re flagged in Hotjar. The Teams integration means your updates are sent to a convenient and visible place.
What it’s for: Jira is a project management software teams rely on to make their workflows visible to one another, organize their time effectively, and plan how to achieve shared goals.
Hotjar’s integration with Jira helps teams bring user behavior insights into their day-to-day task planning.
Streamline the bug-fixing process. When Hotjar picks up on a console error, it automatically creates an issue in Jira. This way, your team gets notified about a bug as soon as Hotjar picks it up.
Send evidence of UX problems to Jira. If you spot a user getting frustrated with your site in a session replay, use this replay to create a Jira issue. When a developer is assigned to the problem, they have easy access to a video of what it looks like in action.
Share evidence of edge cases. When a session replay shows that a user is behaving unexpectedly, use it to create a Jira issue. The person reviewing the issues will see a video of the use case in question, and understand the problem to be solved.
Act on user feedback. Create a Jira issue from a feedback or survey response. It'll automatically include the full response, the URL where they left the feedback, and a link to the corresponding recording if it’s available.
What it’s for: Trello is a project management tool that aims to bring all your tasks, teammates, and tools together in one place. The Hotjar and Trello integration turns insights into actions by logging them in Trello with a single click. This provides developers with all the necessary information to prioritize resolving the issue or making improvements. Create a Trello card:
From a recording in Hotjar. It’ll include a link to your recording for reference and quicker fixes.
From a console error in recordings. Your engineers will have the error information they need to understand what’s happening in the background, including a link to the recording.
From a heatmap or recording highlight. Sort issues fast with a link to the highlight as well as session and heatmap details, and the associated label.
From a feedback or survey response. Your team can view the full response, the URL where users left the feedback, and a link to the corresponding recording (if available).
5 integrations to get more out of your data
Knowing what is happening on your site is great. Understanding why that’s happening is better. Hotjar integrates with the following tools (and more) to provide you with a complete picture of user behavior and enable your teams to make the most of their data.
1. Google Analytics
What it’s for: Google Analytics (GA) is Google’s tool for tracking user data on your website—from essential statistics like traffic numbers and bounce rate to events like button clicks and signups.
For understanding how users behave on your site, Hotjar and GA are a real power couple. GA offers quantitative data: it can tell you how many users are clicking and on what. Hotjar offers qualitative data: insights into why these users behave as they do. Bring them together, and you’ll have all the information you need to delight—and convert—your users.
Filter your Hotjar data by GA events. This allows you to, for example, identify recordings of users actively converting (if conversions are a GA event for you), so when you sit down to watch Hotjar recordings, you know which are the most relevant ones.
Launch a Hotjar survey when a GA event takes place. For example, you can set a survey to appear when people sign up for your service, asking what motivated them to join you.
Identify bugs faster. If GA tells you that a particular page had a dramatic drop-off in conversions or traffic, use Hotjar’s tools to identify which element contains the error.
What it’s for: Mixpanel is an analytics platform to track user interactions with your site or mobile application. Mixpanel and Hotjar are a powerful pairing for building a full picture of your customer behavior. Get your hard numbers on what users are doing from Mixpanel, and the behavior insights on why they’re doing it from Hotjar.
Ask for feedback at the right moment. Automatically launch a Hotjar survey when a specific Mixpanel event happens—such as when a user converts or completes another key action on your site.
Investigate why users drop out of conversion funnels. Filter Hotjar Recordings and Heatmaps data by specific Mixpanel events, including crucial steps in your conversion funnel. This allows you to understand what happened the moment before a user decided to say no to your offer.
Understand the details of new bugs as soon as your users do. When you notice something in Mixpanel that might flag an error—say, your traffic or clickthrough statistics—use Hotjar to watch recordings of what’s happening from your users’ perspectives.
What it’s for: Segment is a customer data management platform helping you collect all the customer information you have from different sources (like Facebook, Google Analytics, HubSpot…oh, and Hotjar 👋) in one place. Use Hotjar with Segment to cross-reference your Hotjar insights with valuable information from other sources.
Catch reported bugs super fast. When a user messages your support team about a bug, use Segment to find a Hotjar recording of their last visit to your site. You’ll be able to watch their cursor movements and see exactly what the problem is.
Filter heatmaps by specific User Attributes in Hotjar. For example, using data in Segment, you can filter your Hotjar Heatmaps insights to see data only from users on a particular membership package or in a specific geographical location.
Send surveys to the user group you want to hear from. If you use Segment to split your users into groups—perhaps for mailing lists, subscription tiers, or demographics—use the Hotjar integration to send a survey only to members of a particular group.
What it’s for: HubSpot is a customer relationship management (CRM) platform with tools to manage your sales, marketing, and content management, all in one place. The Hotjar integration for HubSpot allows you to cross-reference your Hotjar recordings with information you already have about leads, prospects, and customers. You can see where users in your HubSpot database clicked, their responses to surveys, and whether they showed signs of frustration or confusion.
Trigger marketing flows based on user behavior. Create HubSpot lists based on Hotjar data, and use them to automatically launch certain actions. For example, you can create a list of customers who have recently rage clicked on your site (and so might be at risk of churning), and send them invites to speak to their account manager.
Help your sales team prepare better for calls. Use Hotjar Recordings to see which pages prospects browsed on your site. With this information, you may be able to tell which products your leads are interested in before a sales call so your team can come prepared, and close deals faster.
Make your Hotjar insights more visible. If your marketing team already spends a lot of time in HubSpot, sending your Hotjar Recordings, Heatmaps, and Surveys data to the platform can help them remember to make the most of it—and keep the user experience top of mind.
What it’s for: Contentsquare is a digital experience analytics tool for enterprises and big brands to understand user behavior on their site. If you think that sounds similar to what Hotjar does, you’re not wrong! Contentsquare and Hotjar integrate beautifully to provide a 360-degree view of how users behave on your site.
Match up Hotjar survey responses to session replays created in Contentsquare. If a user answers a pop-up survey with a detailed rant about your site’s UX, go into your Contentsquare account and find a recording of this user’s last session to understand what happened.
Build Contentsquare segments using Hotjar data. For example, if you sent out a Hotjar survey asking customers whether they’d buy your product again, you could create a Contentsquare segment with all of the ‘Yes’ respondents. Use this list to study happy customers’ behavior.
Understand bugs faster. If a user replies to a Hotjar survey saying they experienced an error, you can find their session replay in Contentsquare and see what it looked like through their eyes.
4 more ways to get more out of your data with Hotjar integrations
Using other tools for data analysis? Here are four more with Hotjar integrations to get the full picture. Click the links below to view the benefits, use cases, and installation instructions for each integration.
4 integrations to conduct A/B testing
Experimentation is key to learning and ultimately, improving your key metrics. Hotjar integrates with the best testing and experimentation platforms to provide more context to your A/B tests’ results.
What it’s for: Unbounce is a landing page builder that helps you give site visitors a fantastic first impression and encourage them to convert. Connect Hotjar to your Unbounce landing page for a whole suite of tools to help you understand how your visitors behave.
View recordings and heatmaps for A/B tests so you can understand why your highest-converting variant performs so well, and use those insights to refine it even further.
Run Hotjar surveys during A/B tests and ask your users directly what they like about your landing page—and what they don’t.
Optimize your landing page faster. A/B testing involves making small changes and measuring what works. When you get qualitative insights into why something works, you can skip a few rounds of “Why don’t we just try this?” and find the winning version of your landing page faster.
2. AB Tasty
What it’s for: AB Tasty is a customer experience optimization platform that helps you build end-to-end experiences that drive growth across all digital channels. The Hotjar and AB Tasty integration lets you dig into the real user behavior behind the numbers and campaign reports. So you don’t just find a winner—you’ll have insights you can apply to your next campaign, too.
Send AB Tasty experimentation and personalization campaigns to Hotjar to filter your Heatmaps, Recordings, Trends, and Dashboard data by campaign.
Launch Surveys or Feedback widgets on campaign pages.
What it’s for: Optimizely is a platform for running A/B and multivariate tests on your webpages so you can tell which version of your webpage converts better.
Integrating Hotjar with Optimizely supercharges your conversion rate optimization (CRO) efforts. Optimizely tells you which version of your webpage gets higher conversions in an A/B test (the hard numbers), and Hotjar gives you insights into why that page won—the qualitative information about user behavior.
Understand your A/B test results and optimize pages faster. When it’s clear which version of your webpage achieves more conversions, use Hotjar Heatmaps to learn what users pay attention to on the page, how far they scroll, and where they click. This can show you why this page performs better than the other version.
Use Hotjar Surveys to ask users for feedback on the pages you’re testing. This is one way to supplement your data from A/B tests with insights about how your users feel.
Watch recordings of user behavior on the pages you’re testing. Hotjar Recordings allows you to watch screen recordings of how users moved through your site, so you can understand the motivation behind their behavior.
What it’s for: Kameleoon is an A/B testing platform that enables AI-driven personalization for your users. The Hotjar and Kameleoon integration lets you find out why a variant performed better than the rest.
Filter recordings and heatmaps by Kameleoon experiments and personalizations
Launch surveys on your campaign pages
Bonus: connect more apps with Hotjar and Zapier
If you already use Zapier, you know how powerful it can be for getting your tech products to talk to each other. You can use Zapier to connect your Hotjar account to more than 5,000 other web services—from Google Drive to Zendesk to Mailchimp—without touching a single line of code.
Zapier allows you to set up automated sequences of action between apps—otherwise known as Zaps. Each Zap has one app as the trigger (the app where your information comes from) and an action, or series of actions, that happen after the trigger event takes place.
Just to give a few examples, you can use Zapier to
Connect Hotjar to Miro: send your Hotjar survey responses to Miro, so you can share feedback with your team in a visual way
Connect Hotjar to Google Sheets: automatically add a new row in a spreadsheet when there’s a new survey submission or event recording that matches your criteria
Connect Hotjar to Trello: automatically turn new survey responses into Trello cards. This will help you remember to take action on user feedback when it’s called for.
💡 Note: to integrate Hotjar with Zapier, you’ll need a Business or Scale Hotjar plan.
Get even more connections with Hotjar API
If you’re on a Scale plan, you can access the Hotjar API. This allows you to hook up Hotjar to even more tools, and automate processes using your Hotjar data.
With the Hotjar API, you can use other apps to make changes to your Hotjar data or send your Hotjar data to apps for analysis. Use the Hotjar API to
Move survey data to another analytics tool. This is helpful if your team usually uses a different piece of software to analyze or visualize your data.
Move survey data to a data warehouse. This lets you blend your Hotjar data with data from other sources, so you can analyze your user base in a more detailed and segmented way.
Create a system to delete a user’s personal data on request. Under GDPR laws, customers have the right to ask for their data to be deleted. With a user lookup API, you can identify which entries are from customers who have requested that their data be deleted, and get rid of it.
Easy integration, immediate results
Understanding the wonderful, unpredictable people who use your site can be difficult—but adding user behavior insights to your daily processes shouldn’t be.
Thanks to a whole rainbow of integrations with website builders and software products, you can use Hotjar with whatever tools fit you best—and get it set up without bothering your developers.
Install it now and start collecting insightful information by the end of the day.
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