If you manage an online store, or you're part of a digital product team, you’re probably already using a traditional analytics tool like Google Analytics or Mixpanel to show you the big picture of your website ecosystem and product design. Likewise, if you’re an ecommerce or product marketer, you’ll be using the same tools to look at specific traffic data to understand conversions.
There is no limit to the amount of data you can track. But have you ever looked at these numbers and wondered why your users behave the way they do? What they’re actually doing on your website? And what they have to say about the experience you’re providing them?
Think of it like this: your traditional analytics overview is like seeing your website from 50,000 feet. You know there’s something going on down there—conversions are down over there, but you can’t explain why.
Hotjar puts you on ground level with your users, so you can see what they do. Go beyond the big picture, and experience your website through their eyes:
- Heatmaps show you an aggregate of user behavior on individual site pages: where do your users click and scroll? What are they interested in? Do they see the most important elements of the page, and interact with them?